In this month’s shortlist of stand out ads, we’re breaking frontiers and taking the road less travelled. A supermarket sacrifices pretty packaging for a pretty sustainable future, a carmaker brings out our inner intrepid explorers and a staple of delicious dinners puts a twist into family mealtimes…
Sainsbury’s
It “may not be a looker” and it may even have generated some meaty criticism, but Sainsbury’s puts aesthetics to one side to make its packaging more sustainable. Taking into account complaints from those preferring eye-pleasing packaging over cutting down on waste, the supermarket’s tactical ad explains why vacuum-packed is a thing of beauty after all.
Ford
Standing on the wheel rims of giants, this evocative double-pager would put wanderlust in even the most ardent homebody. The Blue Oval delves deep into its archives not only to celebrate its storied heritage but to inspire the next generation of intrepid explorers to follow in Aloha Wanderwell’s wheel tracks.
Nando’s
Boldly go where no dinnertime has gone before! Whether it’s a drizzle of zest to your veg, a dash of garlic to your pasta or a punch to your chilli con carne, Nando’s active wrap shows it’s no chicken when it comes to finding fantastic new flavours.
Lidl
Fancy a QRoissant? QR codes have found a resurgence in popularity since the height of outdoor pandemic eating but it’s not every day readers can scan a digital version of their favourite baked treat for a surprise. The ad also shows how integrated campaigns can fit perfectly around the editorial for maximum attention.
Burger King
This contextual campaign is tactical advertising at its very cheekiest. With Metro leading with Boris Johnson telling the parliamentary privileges committee he did not intentionally lie to MPs over partygate, Burger King reminds readers what makes a Whopper proper…
Pampers
There are plenty of things to fear in the middle of the night — poonamis shouldn’t have to be one of them. With another handy QR code to give readers the chance to try the super nappies out for themselves, Pampers helps give babies and readers better nights’ sleep.
Vision Express
No need to sniff around for the best deals on glasses with this fun and simple wrap from Vision Express. The high street optician’s familiar family of moles take centre stage to make good vision more affordable.
Morrisons
With millions of subtle (and not so subtle) hints heard across the land this Mother’s Day, Morrisons’ campaign has a solution for every suggestion.
This poll has now closed. We’ll announce which campaign took the crown in our News from Newsworks newsletter this week.
