Our ‘ad of the month’ poll returned to honour some more top creative and the break meant ads from both July and August were in contention for the crown. On this summer’s shortlist are some of the most popular ads celebrating England’s Euros triumph, a summer holiday scorcher and a complete 180 on one brand’s particularly famous slogan
Nike
One of the undisputed giants of arresting advertising, Nike’s celebratory cover wrap honouring England’s EURO 2022 triumph plays effortlessly on its strengths with simple communication.
Tapping into the cultural phenomenon of ‘Football coming home’, the sports brand celebrates with its tick, the word ‘Home’ and the list of our footballing heroes on the back. No other words required.
Specsavers
The optician’s slogan has become such a staple of popular culture, we don’t even have to write it here. But what about if you start telling people to do the complete opposite?
This cheeky strategy across print and digital actively encourages people not to go to Specsavers because Specsavers can come to you. A genius play on its branding that both clearly communicates its service and sticks to its tongue-in-cheek style.
Dettol
A textbook example of how to use your product to project a wider brand message, this ad wipes the pitch with its competitors by cleaning away the hopeful ‘coming’ to leave the proudly simple ‘It’s home’.
Paramount+
The new streaming platform landed earlier this summer, with plenty of shows for telly addicts to be keeping up with. Now, with Paramount+’s latest digital ad, readers can scroll through the platform’s roster of amazing new programmes without even having to leave the page.
Paddy Power
Masters of tactical advertising, the bookies take advantage of news brand stories about Manchester United’s latest woes to bring a great deal to football fans.
Sandals
Not ready for autumn just yet? This ad from holiday provider Sandals ticks all the right boxes to keep readers’ wanderlust well and truly flowing.
Not only does it promise your very own ‘piece of paradise’, but it brings it right into the webpage so readers can take a look for themselves.
Flora
Butter hit the headlines earlier this summer when inflation had pushed prices so high that supermarkets had started to put security tags on packaging.
Not one to waste an opportunity, the margarine maker’s news brand ad makes its case to shoppers looking to shift to the most buttery non-butter on offer.
Cinch
Captivating news brand advertising is a cinch with this striking digital wrap. With readers able to scroll through run-arounds, off-roaders and more, finding your next four-wheeled friend has never been easier.
The poll has now closed. The winner will be announced in tomorrow’s News from Newsworks newsletter.
