News UK’s Meera Panchal made INMA’s ’30 Under 30′ listing, while The Independent’s Sophie Heaphy featured in Campaign’s ‘Faces to Watch’
Group data strategist at News UK, Panchal was recognised by INMA for her passion for data, using machine learning to develop analytics tools, leading projects to help commercialise first-party data and working on using data to diversify revenue streams.
Talking about the importance of data to media companies looking to evolve into robust organisations for the future, she told INMA: “Digitalisation has provided us with rich information on the behaviours of customers and created an opportunity to become more customer-led.”
She added: “As an industry, we need to get better at innovating with technology to serve evolving customer needs.”
Meanwhile, The Independent’s agency sales manager Heaphy was featured in Campaign’s list for, among other achievements, her ‘intelligent thinking and bold actions’ to the global chip shortages affecting carmaker Volkswagen to ‘formulate an innovative, proactive brief to help address its problem and stimulate spend’.
