Premiering on Channel 5 on Sunday 14 May, the two-hour special will showcase the various locations that made it into the anticipated housing list
In collaboration with Sky Media, Paramount (Channel 5) and media agency Zenith UK, Halifax launches its first AFP (advertising funded programming) campaign with wider commercial assets to support.
The two-hour show produced by Paramount’s in-house studio builds on the existing two-year-long partnership between Halifax and The Sunday Times.
The sponsorship campaign sees a range of idents and supporting media that runs across Linear airtime, Channel 5’s social media platforms and the channel’s on-demand service, My5.
For over ten years, The Sunday Times has been celebrating the Best Places to Live in the UK. The annual list is the uncontested authority on the most desirable and attractive locations across Britain, celebrating affordability, great schools, fast connectivity and good transport links in hotspots across the UK.
The list includes bustling cities, lively town centres and picturesque villages nestled in the beautiful British countryside.
Helen Davies, the editor of The Sunday Times Best Places to Live 2023, said: “Over the past decade, The Sunday Times has built up Best Places to Live to become the definitive guide celebrating the very best of Britain’s towns, villages and cities — and not just old favourites, but highlighting buzzing communities across the country.
“It’s fantastic to see it come alive as a television show.”
Kim Kinnaird, the director of Halifax Mortgages, said: “At Halifax, we know it’s where you live that really makes somewhere feel like ‘home’ and what people look for when choosing where to live is a very personal choice.
“We know that the housing market can sometimes feel daunting when there are so many locations and things to consider. Taking a look at these fantastic locations is a great start, with options for different budgets and family situations, alongside an exciting blend of urban and rural living.
“We are excited to be bringing these stunning locations directly into people’s homes with this first of its kind programme.”
Find out more here.
