Content and social media executive Lewis Boulton writes for INMA about how travel brands are tempting news brand readers away after lockdown
Anyone who’s ever lived in the United Kingdom for long enough will understand this: sometimes, you just have to get away.
Now, I love my island home with its beautiful scenery, ancient history, and endless things to see and do, but one thing we’re sadly not known for is reliable sunshine. To find some of that, we Brits normally head overseas.
Except, to trot out the new cliché, the last two summers have been anything but normal. Leisure travel has been almost impossible as lockdowns have kept people local both in the United Kingdom and abroad.
Even as travel started to open up slowly this spring, changeable regulations have meant many would-be tourists are cautious about being caught out by quarantines.
But now, with summer 2021 open for some locations and something closer to normality looking promising for 2022, both the travel industry and lockdown-weary news brand readers are broadening their horizons once again.
Find out which creative Lewis features in his INMA piece here.