Since joining dmg media in 2022, Lowe has been instrumental in shaping dmg’s digital subscription strategy with the successful launch of Mail+ and Mail+ Editions.
The promotion underlines the importance of digital subscriptions to the company’s growth plans.
Vere Harmsworth, chief commercial officer of dmg media, said “Tom has played a critical role in the Mail+ success story. His vision and ability to execute have been key to building our digital subscriptions.
“I have no doubt that under Tom’s leadership, we will further evolve our subscription offerings.”
Lowe said: “I’m honoured and excited to take on this new role at such an important time for our digital subscriptions.
“The team’s incredible work over the past year has laid the groundwork for what I believe will be a transformative journey for the company.
“I’m grateful for the trust placed in me and look forward to driving innovation and growth as we continue to serve our loyal audiences.”
