Our poll went down to the wire, but there could only be one winner. With its open letter encouraging humans to take a leaf out of the animal kingdom’s book, TIER has been voted April’s ad of the month
Bought and planned by PHD, TIER’s open letter comes in a form readers will already be familiar with. Long-form ads in letter form are a tried-and-tested way to set agendas and keep readers updated when things don’t go quite to plan. But it’s a first when it comes on behalf of the entire animal kingdom.
‘The Animals’ take it upon themselves to be the role models humans need to protect our planet, encouraging human readers to think about ways of reducing their carbon pawprint and travel more sustainably.
Take a look at all six shortlisted ads here.
