The Times Earth Ad Fund will award £200,000 in prime advertising inventory to five companies or organisations dedicated to helping readers lead more sustainable lives
The winners will receive ad inventory across The Times, The Sunday Times and Times Radio, with the titles also offering help and advice on messaging, marketing and branding.
Applicants must enter a sustainable initiative, invention, product or service that will help Times readers live more sustainably. They should also have between one and 25 employees or turn over no more than £5 million per annum. Sustainable and Environmental Charities of any size are also eligible and encouraged to apply.
The advertising fund is linked to The Times Earth digital hub, where the publisher’s journalists report on engaging stories and research around climate change and sustainable living.
Dominic Carter, News UK’s chief commercial officer, commented: “Sustainability is a key topic of interest for Times and Sunday Times readers and our titles and broadcasting platforms are uniquely placed to educate and motivate readers, with an authoritative voice to shape the future.
“The Times Earth Ad Fund is a big opportunity for sustainability SMEs and charities to reach a highly influential audience with their products and causes and help to drive the sustainability agenda.”