Since May 1996, The Telegraph has been a pioneer of subscription models to help build lasting relationships with customers.
To mark today’s milestone, the first print subscribers who took up this offer and remain long standing readers 25 years on will receive a bespoke mounted Matt cartoon and a letter from the editor, Chris Evans.
Since its first print subscription package, the Telegraph has evolved its subscription model. In 2017, Telegraph Media Group (TMG) outlined its subscriber-first strategy and its aim of reaching 10 million registrants and one million subscribers by 2023.
Now Telegraph subscribers have access to quality journalism, analysis and opinion across print and digital via telegraph.co.uk and the Telegraph app. They also receive an array of exclusive subscriber benefits including rewards, subscriber-only newsletters and events which, all bring to life the Telegraph’s journalism.
The publisher’s subscriber strategy has seen continual growth with the milestone of 600k subscribers surpassed in March 2021. The latest figures, assured by PWC, show that The Telegraph had 617,396 subscriptions across print and digital in April 2021, with 13,925 net new subscriptions this month (full details can be viewed here).
Nick Hugh, CEO, TMG, said: “This 25th anniversary demonstrates how the Telegraph has been at the forefront of subscription model experimentation. Our subscription growth enables ongoing long term investment in our award-winning journalism and creates closer connections with our highly engaged and loyal subscribers.”