Hosted on Tuesday afternoon at the News Building, the event showcased The Sun brand and its advertising proposition to an audience of media agencies and clients, communicating The Sun’s transformation into a modern media brand that reaches a massive, diverse and engaged audience across multiple platforms and channels
The afternoon featured presentations and conversations from commercial director Owen Griffiths and assistant editor Rachel Shields as well as a possibly world-first combination of a data presentation and game show by head of strategic development, Charlie Celino.
The evening was capped off with an on-stage interview by Bizarre editor Ellie Henman with world-renowned DJ and producer Sigala followed by a live DJ set.
Owen Griffiths shared some insight into The Sun’s ‘Content Communities’ strategy and introduced the brand’s increasing focus on video with productions such as ‘Never Mind the Ballots’.
Rachel Shields and IAB chief marketing officer James Chandler discussed The Sun’s editorial agenda, covering the importance of quality, verified journalism and the long history of successful consumer campaigns that are a key part of its reader proposition.
Celino opened his session with a look at how Nucleus can help advertisers to create highly targeted, effective campaigns before switching into gameshow mode for The Sun’s ‘Higher or Lower’ game. This saw The Sun’s readership brought to life through contestants having to guess higher or lower on questions such as ‘How many Sun readers were influenced by Love Island in their holiday choices’ and ‘What percentage of readers said they had a good sex life’!
Bizarre editor, Ellie Henman spoke on stage with Sigala about his rise to fame, his musical process and the impact of AI on musicians in today’s marketplace.
