Alongside launching its new all-encompassing commercial proposition for brands, the publisher makes a series of climate commitments, announces the launch of a petitions platform and more
Launching today, Independent Advertising, with commercial and data and insight teams, will be backed by Independent Intelligence, a new, extensive insight bank.
The offering will cover all advertising services, including areas targeted for strategic growth: Independent TV, eCommerce and Ignite, the new content partnership division.
In addition, The Independent will work with a select number of advertisers in a new ‘Audience Match’ pilot initiative.
Five brands will be selected to join a series of data ‘clean rooms’ to deliver insights on how these brands can work together with The Independent. That will enable precision targeting of each client’s consumers in a trusted, privacy-first environment, as the industry builds towards a cookie-less future.
The Independent has also announced a renewed commitment to its decades-long tradition of environmental journalism, setting a goal to be net zero by 2030. It also commits to publish more climate-focussed news, views and lifestyle coverage.
Finally, building on its distinguished heritage for campaigning journalism, The Independent will include readers in the conversation by launching YourPetitions.com next year.
The platform will enable registered users to make cases for real-world change, curated with oversight from journalists engaged with the ‘Independent Voices’ comment pages. Empowered by being linked directly to The Independent’s coverage, the oversight will ensure the site remains a trusted and respectful environment.
Andy Morley, The Independent’s chief digital revenue officer, said: “We know that we attract readers who are leading the way in being politically and socially active, and who are engaged and ready to act. This means that when brands advertise with us, they campaign with us.
“With our new and refreshed commercial offering we provide our partners with the ability to engage with this active audience in a brand-safe environment.”
