Independent Media, the new network comprising The Independent, BuzzFeed UK, HuffPost UK, Tasty UK and Seasoned, was unveiled this week on stage at Advertising Week Europe 2024
Speaking to a room of advertisers and marketers, leaders from Independent Media’s news and content brands took to the stage together for the first time. They showcased what the network means for readers and advertisers alike, as well as its plans for the future.
The deal between the globally renowned brands was announced in March, but until now, the team has not publicly spoken about their joint aims, purpose and working together; nor announced the network’s name.
As an organisation, Independent Media — managed by The Independent, the UK’s largest quality news brand — can now reach across multiple generations, platforms and categories, linked by data-targeting opportunities. The Independent brings six million registered users and its first-party data capabilities, combining with a social media footprint that sees the brands reach more than half of all the major social media platforms, and making use of storytelling from high-profile creators to the Independent TV studios.
The five brands each have quality, authenticity, trust and purpose at their core:
The Independent: The UK’s largest and most free-thinking news brand.
BuzzFeed UK: Fun, fandom and a social force for good.
Tasty UK: Changing the way we eat.
Seasoned: Celebrating the UK’s Black communities.
HuffPost UK: Explainers and advice to navigate millennial life.
Speaking on stage, Christian Broughton, chief executive officer at Independent Media, said: “Professional journalism has never been more important. These renowned media brands, each with their own authentic tone and audience, perfectly compliment The Independent, and connect with different audiences in a trusted way, with purpose and shared values at their core. We ensure our audiences are respected and heard. Our new offering allows advertisers and partners to connect through our brands across multiple categories and multiple platforms.”
Read more here.
