Imogen Fox, the Guardian’s chief advertising officer, introduced the evening’s event alongside James Fleetham, the Guardian’s director of clients, marketing and research
This was the very first Guardian Advertising Awards, celebrating advertising campaigns that have featured across Guardian channels over the last year, and highlighting unforgettable examples of scale, influence and integrity. Some of the best examples of advertising were entered by brands and agencies to compete in five categories.
The everyday brand award was given to Reckitt Benckiser and Zenith UK for Nurofen: ‘See My Pain’, while brands connecting with big moments was given to Google Pixel and EssenceMediacomX for their sponsorship of the Women’s World Cup.
The best premium brand was selected as eBay EssenceMediacom for ‘The One’. The brand doing the right thing was awarded to Who Gives A Crap and Craft Media for Uncrap the World; the challenger brand was scooped by Charlie Bigham’s and Electric Glue for ‘A Vision For Better Food’.
In addition, there was also a Grand Prix award selected by the judges for the brand campaign deemed to have gone above and beyond the entry criteria. The judges selected Reckitt Benckiser and Zenith UK’s, Nurofen: ‘See My Pain’ campaign, noting it showed “purpose beyond the moment” by driving awareness of the gender pain gap and that Nurofen were “true changemakers”, creating real-world change by introducing gender pain gap training for GPs.
Award winners were chosen by a specially selected panel of judges made up of some of the most influential leaders and experts from across the media and advertising industry. This included: Simone Johnson, head of new business and strategic partnerships at Brixton Finishing School, Nishma Patel Robb, President at WACL, Laurence Green, director of effectiveness at the IPA, and Andy Nairn founder of creative agency Lucky Generals.
Imogen Fox, chief advertising officer, Guardian Media Group, said: “Huge congratulations to all the brands and agencies that were awarded a prize.
“At the Guardian we’re committed to the best possible advertising experience for our readers and brands. When you see the breadth of the brands in the winning campaigns, they might feel surprising but we believe they all showcase scale, influence and integrity.”
The winners in each category are as follows:
· Everyday brands: Reckitt Benckiser and Zenith UK for Nurofen: ‘See My Pain’
· Brands connecting with big moments: Google Pixel and EssenceMediacomX: ‘Women’s World Cup’
· Premium brands: eBay and EssenceMediacom: ‘The One’
· Brands doing the right thing: Who Gives A Crap and Craft Media: ‘Uncrap the World’
· Challenger brands: Charlie Bigham’s and Electric Glue: ‘A Vision For Better Food’
· Grand Prix: Reckitt Benckiser and Zenith UK for Nurofen: ‘See My Pain’
You can find more information on the awards and a full list of entries shortlisted here.
