Newsworks
Because Journalism Matters
Get your flour, eggs and milk ready — Shrove Tuesday is here. In a multi-publisher, tactical campaign, Tesco flips the script
The brand uses a half-double-page spread to remind readers that Pancake Day is the perfect excuse to use up leftovers. The upside-down content provides readers with their full shopping list to make the most of the day.
The campaign is featured in the Daily Telegraph, Metro, Daily Mail, Daily Express, Daily Mirror and The i Paper.
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