Tesco runs campaign to help with rising living costs

With inflation and rising costs of living hitting consumers ever harder, the crisis has continued to hit the headlines.

Understanding that many readers are tightening their belts, Tesco’s counter-intuitive campaign reassures them the supermarket wants to help as much as possible with mounting bills. Its ads take over several consecutive left-hand pages of Saturday’s print edition of The Sun, showing how Tesco can help with groceries, finance, petrol and more.