The news brand nailed its colours to the mast on Friday with six special front pages featuring six Three Lions legends, while a tactical strip ad from Tesco made the most of the football fever
The front pages featured six of Gareth Southgate’s chosen England squad for the tournament in Germany, including goalkeeper Jordan Pickford, winger Bukayo Saka and striker Jude Bellingham, the scorer of England’s winner in its opening match against Serbia.
Underneath, a tactical strip ad from Tesco made the most of its prominent placement and the football fever to help readers get the drinks in before the match.
