The news was announced in a joint statement together with dmg media’s advertising arm.
Print advertising for The Telegraph, The Sunday Telegraph, The Telegraph Magazine, Stella, and special premium magazines throughout the year (such as Luxury portfolio), will be sold by Mail Metro Media from 4 May onwards.
As part of this agreement, a number of The Telegraph talent will move across to Mail Metro Media, to work on print advertising sales only for the Telegraph Media Group publications for the duration of the agreement, making sure there is a smooth transition and adding a wealth of expertise to the advertising department.
This transition will allow the news brand to focus on the growth of its partnerships team, who will work more closely with brands to support the delivery of their corporate and marketing objectives through their premium audience via print, digital and live journalism.
Nick Hugh, CEO of Telegraph Media Group said: “The advertising landscape is calling out for an easier route to purchase, and today’s agreement enables the Telegraph to fulfil these requirements and future proof the business. This change will allow the team at the Telegraph to continue to focus on its successful subscriptions first strategy, and achieving our overall strategic goal of 1 million subscribers by 2023.”
Grant Woodthorpe, executive director – investment, Mail Metro Media added: “We’re delighted to be working with the Telegraph Media Group and representing their advertising print sales. We look forward to expanding our portfolio and taking a fresh approach to market, offering even more great solutions to our customers and streamlining access and organisational approaches, whilst maintaining exceptional standards across both businesses.”
