Collaborations and partnerships take the spotlight in this week’s stand out ads gallery. Cobra pairs spice with all things nice, McDonald’s ap-peels to all Monopoly fans and British Airways raises the tension as the Rugby World Cup draws closer
Be sure to check out more of our RAMetrics analysis for detailed insight into the effectiveness of ads depending on size, position and anything else you can think of. You can also take a look at our collection of ads from other weeks here.
Cobra
Anything with a kick goes with well with Cobra, as this active wrap amply demonstrates
McDonald’s Monopoly
Double the peel, double the fun — McDonald’s popular tie-up with the famous board game returns
British Airways & England Rugby
All the goosebumps but no fowl play as British Airways wishes England Rugby luck in the upcoming World Cup
The White Company
A warm and inviting digital wrap encourages readers to discover the newest collection
Lidl
There’s better than butter croissants capturing the hearts of shoppers
TNT Sport
This contextual digital ad showcases the home for everything sports fans need to enjoy the new season
Blancpain and Swatch
In a particularly striking partnership, Blancpain and Swatch explore the outer reaches of the Earth’s atmosphere
Nike
The sportswear brand calls upon England’s football superstars to launch the new campaign of its Tech Fleece collection
Transport for London
TfL takes a stand against hate crime and abuse in a corner ad as part of this content partnership
Prostate Cancer UK
With one in eight at risk of getting prostate cancer at some point in their life, 30 seconds is no time at all to check
Kelly’s
Heat wave incoming? Kelly’s ice cream has you covered
