In a shortlist full of summertime plans, there was plenty for voters to choose from in our ‘ad of the month’ poll for April. However, with its bubbly design, it’s Samsung and Starcom’s full-page ad for Galaxy AI that takes the crown as our winners
While many phone brands opt for the sleek and minimalistic approach, this full-pager from Samsung and Starcom bursts with possibility and excitement. Data from a nationally representative RAM UK readers survey put the ad joint favourite with Nike and British Heart Foundation among men aged 18–34, while 40% of men aged 35–54 thought the ad was the best designed among our shortlist.
Hazel Kearney, publishing & audio director at Starcom, said: “We’re honoured to have won ad of the month. We used the power of print to drive app downloads for the ‘Try Galaxy’ campaign. Using daily premium news brands and commuter titles we maximised coverage and QR code engagement.
“Our disruptive ad made sure readers couldn’t possibly turn the page without scanning the code to experience the best of Galaxy AI”.
Well done also to Spark Foundry’s Charis Wong for being the lucky winner of our £50 Amazon voucher prize draw — congratulations!
