A new strategy aims to register seven million online users by the end of 2022.
Aimed at tapping into unexploited digital potential, Reach plans to increase the number of registered customers – which stood at less than one million in 2019 – to seven million over the next two years.
Until now, Reach has not encouraged readers to sign in with their details to read news websites.
Chief Executive Officer Jim Mullen said: “This highlights the initial opportunities we have and the very significant growth potential we see.
“Increased customer engagement will come from driving registration by engaging customers on key verticals and getting a better understanding of their behaviours and top interests.
“This increase in registered users will enable us to better personalise our offering and introduce these customers to new products and services.”
To drive registrations and build a customer value strategy, Mullen added: “Content is at the heart of the new customer value strategy we are announcing today.
“We have an unmatched reach in UK media and will deepen our relationships via increased customer engagement.
“Through this, we see significant potential to accelerate the diversification of our digital revenue and capture more value to deliver on our sustainable digital growth ambitions.”
The latest results are the first of its kind that cover a full year since Reach bought the Daily Express, Daily Star, Sunday Express and Daily Star Sunday.
Source: Reach
