The high street healthcare experts’ campaign features across a range of Reach’s portfolio this week, with online newsletter ads, social videos, native stories and interactive tools to promote Boots’ new Health MOT service
With over 5 million adults with undiagnosed high blood pressure, Boots is taking action by offering its Health MOT to eligible over 40s in England free of charge. Early detection can help prevent higher risks of strokes and heart attacks.
The campaign kicked off with an interactive map revealing England’s health using results from bespoke YouGov research. Users can find out how their region shapes up compared to the rest of the nation’s health and encourages readers to book in for a check up.
This interactive tool has been linked to throughout the week with ads placed in daily health newsletters from both the Mirror and the Express. Meanwhile, the campaign has taken advantage of Reach’s ‘newsjacking’ tool, where information about the benefits of the Health MOT appear in editorial relevant to the campaign.
The partnership also saw native content around the importance of diagnosing high blood pressure early, with social videos about blood pressure and monitoring obesity to be published later in the campaign.
