The pledge was signed by both chairman Nicholas Prettejohn and chief executive Jim Mullen, committing to taking action on increasing senior level diversity for both women and people of colour
As part of their involvement, Reach will also take part in the largest cross-company scheme in the world, facilitated by the 30% Club: this autumn, ten high-performing women from Reach will be selected for external mentoring from other member organisations, such as Unilever and HSBC.
In turn, Reach will provide ten senior leaders (women or men) to the programme to act as mentors to women from other member organisations.
Commenting on the initiative, Prettejohn said: “Media organisations have a responsibility to represent the diversity of their audiences and joining the 30% Club is an important step to achieving this.
“Greater leadership diversity will strengthen the business at every level and put it in great stead to face the future.”
Mullen echoed the scheme’s importance, adding: “We don’t take targets lightly at Reach, but we’re ready to lead the charge and challenge ourselves to achieve more diversity at the highest level of the organisation.
“For us, this isn’t just about strengthening our leadership, but also unlocking even more talent throughout the business, making this a place where leaders can grow and thrive.”