The session on the second day of Campaign’s annual event in Brighton will explore what we really mean by trust and why it matters to both consumers and brands
Joining panel chair and Campaign magazine editor-in-chief Gideon Spanier will be effectiveness expert Peter Field, Wavemaker head of strategic planning UK Elliott Millard and Boots VP marketing Helen.
Newsworks client and agency services director Niki West will present a short overview of our latest research into a more nuanced understanding of consumer trust, as well as Field’s most recent findings from the IPA Databank, which reveal a growing halo of trust on brands advertising around trusted journalism.
The session takes place at 11:40am on Thursday 18 May.
Find out more information about the event and to buy tickets, click here.
