With an economic downturn appearing ever likelier, how can advertisers best deal with choppy waters ahead? For Peter Field, brand building is “absolutely essential”. Speaking yesterday at a Newsworks breakfast briefing in Manchester, Peter emphasised journalism’s role in building consumers’ trust in brands, as well as its ability to complement digital media by boosting attention. Read more here.
Earlier this week, we released the shortlist for The Newsworks Awards. With our annual celebration reimagined this year to highlight the dynamic nature of news brand advertising across all platforms, the shortlist demonstrates journalism’s ability to build trust, tell authentic stories and reflect readers’ real lives. We’ll be revealing the winners at our awards ceremony on 1 December.
Catch our latest ‘Future of News’ video featuring The Sun’s Julia Atherley, discover who has been voted October’s ad of the month, see the first flurry of festive stand out ads and find more news from news brands below.
QUOTE OF THE WEEK:
Effectiveness expert Peter Field explains the brand building power of news brands to grow trust in audiences
