In a nail-biting contest that went down to the wire, the first ad of the month poll of 2023 saw some of January’s best news brand ad campaigns battle it out for top spot. This month’s shortlist encouraged readers to forget their January blues, but which campaign was the winner? Find out here. Also check out this week’s stand out ads gallery, with top Valentine’s creative from M&S, Fortnum & Mason and more.
Elsewhere, we kicked off our ‘campaign of the week’ feature, showcasing our new campaigning journalism hub. First in the spotlight is The Independent’s long-standing ‘Refugees Welcome’ campaign, which called on the government to set ambitious targets to receive refugees fleeing violence in Syria, Afghanistan and Ukraine. On the subject of campaigns, after just two days The Sun’s Earthquake Appeal has already raised more than £500,000 for disaster relief in Turkey and Syria.
Perfect blends and friendly neighbours are two of the five things you should see in news brands this week, and make sure you check out our upcoming trust research preview event and more news from news brands below.
QUOTE OF THE WEEK:
British Red Cross chief executive Mike Adamson praised The Sun’s campaign to raise funds for disaster relief for thousands affected by the Turkey and Syria earthquake
