It may be the shortest month of the year, but there’s no shortage of creative campaigns in February’s ad of the month poll. Included in the line up are two particularly notable examples from Asda and Buscopan. After you’ve voted, check out this week’s stand out ads gallery, with brands including Sainsbury’s and Superdrug helping readers tackling rising costs.
Elsewhere, Dino Myers-Lamptey’s column for InPublishing highlights news brand advertising that won acclaim at December’s Newsworks Awards, exploring how advertisers are executing effective and innovative campaigns by using publishers’ print and digital platforms to their full potential. Read more here.
Spectacular skies and street style are just two stories we liked this week, and check out more news from news brands below.
QUOTE OF THE WEEK:
“In an age where we are constantly bombarded with digital ads and distractions, newspaper advertising can be a refreshing and effective way to reach a targeted and engaged audience.
The Barber Shop founder Dino Myers-Lamptey highlights how news brand campaigns stand out against ads in less premium environments
