The rising cost of living has become the biggest issue facing the UK in 2023 and consumers expect brands to help them manage it, according to the latest research from The Guardian. However, while a majority of UK adults said brands should help by keeping their prices down and offering better value, more than half of respondents believe this shouldn’t come at the expense of advertisers’ investment in sustainability or charitable initiatives. Read more here.
Elsewhere, The Times’ campaign to clean Britain’s waterways marked an important victory this week, with water companies making real-time online information about sewage spills available to the public by the end of this year. Meanwhile, our campaign of the week looks at The Telegraph’s ‘Mental Health Emergency’ initiative, which highlighted the rise in mental health issues during the pandemic.
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