News from Newsworks | 11 – 15 July

With eyes glued on the unfolding political saga last week, the story was a perfect opportunity for agile brands to harness the mood of the country to speak to readers. Wasting no time in responding to the prime minister’s resignation, Zoopla and KFC’s perfectly timed tactical ads are both fantastic examples. Read more here.

Turning stateside, our subject in this week’s ’10 minutes with…’ is The Independent’s US reporter Josh Marcus. Josh sat down with us to discuss “the most impactful piece of US media in a generation”, what he’s following on his eclectic beat right now and an extremely messy fantasy dinner party.

Also, find out who came out on top in June’s ad of the month poll, see some of this week’s best creative from Flora, Very and more in our stand out ads gallery and more news from news brands below.

QUOTE OF THE WEEK:

Journalism is an attempt to represent the world around us. You’re telling readers: this is important, this is how things are, this is why things are happening.

“That is a kind of power that influences politics and culture. It’s on us as reporters to use it the right way.”

Speaking to Newsworks in this week’s ’10 minutes with…’ interview, Josh Marcus, US reporter at The Independent, tells us why journalism matters

In other news…

Stand out ads of the week including Lidl, Citroën and Boots »

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June’s ad of the month revealed »

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10 minutes with Josh Marcus, US reporter, The Independent »

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Zoopla and KFC respond to Downing Street drama with tactical ads »

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Campaign Ad Net Zero Awards unveils new categories »

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Daily Mirror appoints John Stevens as political editor »

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The Sun reveals new look political team »

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Guardian investigation into ‘Uber files’ examines company’s expansion practices »