Publishers from across the industry were recognised at Thursday night’s award ceremony on London’s Park Lane
Gold for ‘Media Idea — Over £1 million (Agency)’ went to OMD UK’s partnership with Leo Burnett and News UK for its McDonald’s ‘Keeping Up With The Times’ campaign, which resurrected The Times’ former broadsheet format to creatively demonstrate the chain’s long-standing commitment to quality.
Another gold went to Telegraph Media Group, who took top prize in the ‘Sales Team of the Year’ category.
Meanwhile, silver in ‘Media Creativity — Budget Under £250,000’ also went to OMD UK for its multi-partner ‘Partygate’ campaign for Channel 4, which included Mail Metro Media. The print activation included a memorable Metro ad, which offered readers ‘wristbands’ to the secret Covid parties in Downing Street.
Carat, Global and Reach Solutions bagged a bronze in the ‘Large Collaboration — Over £250,000’ category for its continued work for Coop Funeralcare. The campaign used audio to challenge the cultural narrative around how Brits talk about grief.
See the full list of winners here.
