Life is full of surprises; some good, some not so much. But in the Current Account Switch Service’s cover wrap with Tuesday’s print edition of Metro surprises are the last thing anyone wants when it comes to switching accounts
The campaign directly addresses the apprehensions of people who are financially stretched, approximately 45-50% of the UK adult population. For this demographic, financial control is paramount, and the idea of switching bank accounts can feel like a leap into the unknown.
“Switching doesn’t have to be scary,” says Anthea Hughes, marketing business partner, Current Account Switch Service (CASS).
“We’re here to show that with CASS, it’s a guaranteed smooth experience—no stress, no surprises. Our new campaign reflects the universal truth that life’s surprises are best kept out of your banking.”
The campaign was brought to life by House 337, whose creative vision turned a universal insight into a memorable cover wrap.
Ross Newton, House 337’s creative director says: “Life is a minefield of unwanted surprises, so coming up with the campaign idea was the easy part.
“The real challenge was deciding which situations to include and which to ditch. Sadly, these scenarios are all too relatable for us all, myself included”.
