Mr Muscle and Metro capture readers attention with a tactical Rush Hour Crush

“Long hair, don’t care”… until it’s clogging up the drain. Mr Muscle is here to help. Treat your locks and your pipes right, just like shampoo and conditioner, you can’t have one without the other.

The clever campaign features in Metro, with contextual placement under top tips on how readers can achieve an iconic 90s-style Hollywood blowout.

Elsewhere the brand partnership is seen in a tactical Rush Hour Crush, as displayed in the gallery below.