Metro partners with Mediaforce to help advertisers engage with its influential urban audience
Collaborating with Mediaforce and its portfolio of 39 quality daily paid for titles will complement its existing urban footprint, engaging even more local communities.
This latest evolution for the print industry is a result of Metro and Mediaforce proactively engaging with a changing media landscape; responding to the needs of media planners who are demanding not only scale, but more collaborative partners that offer high quality, brand-safe environments that deliver ROI for clients. Metroforce’s new print packages, available for a range of budgets in trusted and creative editorial environments, will enable brands to tap into previously untapped geographies – with ease.
Richard Thomson, managing director – Metro, said: “We’re thrilled to be working with Mediaforce and offering exclusive new print opportunities for our and their advertising partners. There’s no denying the importance and effectiveness of trusted news – and if you are buying print advertising, Metro is already a must buy. The extension into 39 highly complementary local communities offers new creative and attention-grabbing prospects for everyone involved.”
Scott Gill, Managing Director – Mediaforce, said: “Metro and our 39 title dailies package offer the perfect combination. Being able to get to the heart of the community is so important. The Metroforce proposition will be the new entry point into printed news media for clients and brands.”
Iceland and The Food Warehouse are the first advertising partners to take advantage of the exciting new offering with a 12-week campaign launching 11 July. With 100% of the Metroforce package titles having an Iceland store in their marketplace, the partnership is perfect for broadening its reach of both main shoppers and Iceland’s target audience.
