Metro Earth seeks to raise awareness and drive positive action from readers in the six weeks running up to the UN’s climate change conference in Glasgow
The section will be published every Monday until the start of November, with content replicated on the news brand’s website. Seven pages long, the first edition was launched on 20 September and featured climate activist and YouTube influencer Tom Wiggins.
The series will engage with the news brand’s diverse audience with upbeat conversation and its distinctive tone of voice, showing that readers can make small changes to have a big impact on the environment.
Metro Earth will also educate readers about COP26 itself and where it sits in this vital moment in humanity’s fight against the climate crisis.
Commenting on the opportunities for brands to discuss climate issues, executive director of investment Grant Woodthorpe said: “Not only do we now have a centralised place in Metro for green/COP26 content, Metro Earth will provide a specified environment for brands to raise awareness of their green services and products, all of which can help our readers on their sustainability journeys.”
EasyJet has taken sponsorship of the first four pages each week, shining a spotlight on the importance of choosing the right airline to travel sustainably.
Catch up on the first issue here.
