Newsworks
Because Journalism Matters
Placing Paddy Power’s great deals on Cheltenham Festival bets around its front page content, the campaign launches the news brand’s new ad format
As well as tweaking its logo to bring race day to its masthead, the publisher uses its new layout to immerse the campaign around its lead headlines.
Paddy Power’s campaign was also featured across Mail Metro Media’s portfolio, with ads getting readers in the racing spirit appearing around content on MailOnline.
Newsworks
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