The news brand collaborates with the iconic charity on a new content series
On its 20th anniversary, parkrun has selected Metro as the first official media partner for its UK community participation activities.
Metro will promote one of the nation’s most beloved charities to the five million readers it engages every day across all of its platforms.
Readers can expect to see regular parkrun-related editorial content, including a print and digital media campaign, plus social and email activity.
With 350,000 people taking part in parkrun’s volunteer-led events every weekend, the charity aims to encourage more people and brands to support the people who have the most to gain from being active, social and outdoors in their local parks and open spaces.
Kirsty Woodbridge, global head of communications, parkrun, says: “We are delighted to be partnering with Metro for parkrun’s 20th year. It’s such a special time for parkrun, as the charity celebrates its incredible social impact whilst continuing its commitment to bringing people together to be active, together, in the great outdoors.
“It is incredibly exciting to be working with Metro to reach even more people, particularly those that may have the most to gain from regular access to free physical activity in their local community.”
Natasha Acquisto, head of innovation & partnerships, Metro, says: “Our partnership with parkrun will see us ramping up even more feel-good, brand-safe, inclusive content. This is a great opportunity for the right brand to come on board and be associated with two game-changing powerhouses renowned for using their platform as a force for good.”