With panellists including Newsworks CEO Jo Allan, the Media360 session will discuss how news brands broke new boundaries of agility, speed, scale and reach in creating awareness, recall and trust around the government’s Covid messaging
Taking place on Tuesday 24 May at 12:40, the panel will look back on the All Together campaign, the largest news media sponsored content campaign in UK history.
Allan will be joined by EVP, publisher of The Sun Dominic Carter and Reach Solutions’ sales and invention director Emma Callaghan, with the discussion chaired by Campaign UK editor-in-chief Gideon Spanier.
Talking points will include how the original idea for All Together came about and the challenges and successes the campaign experienced, as well as what this means for brands and agencies and what opportunities lie at this scale.
Commissioned by the UK government to help communicate a broad and nuanced set of messages around the coronavirus pandemic, All Together was delivered by UK news brands through Team Nation, a virtual content studio created by Newsworks.
Since 2020 it has seen more than 80 individual content briefs delivered across more than 600 national, regional, local and community news titles in print, digital and video.
Team Nation’s approach is now available to those looking to reach the largest combined news brand audience with complex, diverse or nuanced messaging that goes above and beyond standard display advertising.
Read more about Campaign’s Media360 event here.
