Newsworks research and insight director Heather Dansie will give attendees an exclusive preview into our upcoming study, exploring the vital role of attention when it comes to advertising effectiveness
Taking place at 10:10am on day two (Wednesday 21 May) at Media360 in Brighton, Dansie will present a short preview of headline insights from Newsworks’ ‘Attention’ research.
The preview will give a glimpse of what makes attention so potent for advertisers, plus what makes news brands an essential advertising environment for those wanting to maximise this metric.
This will be followed by contributions from effectiveness expert Peter Field and Lumen co-founder and chief analytics officer David Bassett, both of whom collaborated with Newsworks on the project.
Later on, three founding members of The News Alliance will discuss why advertisers should care about investing in trusted news brands. Bountiful Cow CEO Adam Foley, Sky Media director of planning Sarah Jones and Campaign editor-in-chief Gideon Spanier will speak at a Hub session at 12:10pm.
The full agenda is available on the Media360 website.
