The Mail has hit three major milestones on Tik Tok this month with the news brand now attracting 15 million followers across all Mail accounts, 10 million followers on the Daily Mail account and one million followers on the UK account.
In the past year, the Daily Mail’s 15,324 posts across all its TikTok accounts, clocked up an impressive 13.6 billion views and 8.3 million new followers – the diverse range of content on the video-sharing platform has captivated the attention of a new generation of viewers and is inspiring audiences worldwide.
This achievement encompasses multiple specialised accounts under the Mail umbrella, including the global news account, UK news, crime, sport, royals, showbiz, US and Australia.