The campaign, launched with MediaLab, will run across Daily Mail, MailOnline, Metro, and the i to help drive awareness for dementia and the toll it takes on those diagnosed and their loved ones
The cost of dementia is enormous – financially, emotionally, and personally. Yet the cost could be reduced if more people with dementia got a diagnosis. Incredibly, a third of people with dementia do not have a diagnosis. Because of this, thousands of people across the country cannot get the care, treatment and support they desperately need; the cost this has on families, communities, health care and the UK is enormous.
To grow awareness and urgency around dementia diagnosis and Alzheimer’s Society’s role with the general public, politicians and other senior decision-makers, Mail Metro Media launched a comprehensive campaign across its titles, targeting people who may be worried they have dementia, people who are concerned that someone close to them may have dementia, people currently unaware of the issues faced in the diagnosis system, and senior decision and policymakers.
Find out more about the campaign here.
