Mail Metro Media’s brand new carbon neutral, biodegradable magazine – launching this autumn – will be edited by Louise Atkinson, champion of Daily Mail’s ‘ban the plastic bags’ campaign. As well as an interview with Sir David Attenborough, it will include features on clever solutions such as electric cars and ethical cosmetics plus articles on how to be more sustainable in day-to-day life and the rise of meatless meat.
Around 350,000 copies will be produced bi-annually and distributed in AB postcodes and every M&S and Waitrose nationwide, giving brands the perfect platform to showcase their green credentials.
Rick Williams at Mail Metro Media, said: “We’re hugely excited to launch the first magazine of its kind from a national newspaper. Daily Mail’s trusted voice gives advertisers a unique opportunity to align their brands’ values in a positive, green-news environment, driving credibility amongst our valuable eco-conscious readers.”
