The bike hire app‘s love letter to Londoners introduces its ‘London Action Plan’ to make the capital safer to navigate for everyone
The campaign’s open letter honours the city’s determination to embrace everything it has to offer, pledging to place Lime at the centre of making London navigable for every on the move — Lime biker or not.
The inside cover features its five-point action plan to keep Lime’s service safe, tidy and readily available, as well as testimonials from some of the app’s biggest fans.
