Peeling back the deliciousness in a multi-page display campaign in Sunday’s Observer Magazine, KitKat removes the chocolate from its iconic bars to highlight its scheme to look after cocoa farmers
With a striking cover wrap and ads throughout the magazine, the chocolate brand makes a fundamental change to its image to emphasise the importance of cocoa farmers in readers’ breaks.
The campaign encourages readers to find out more about KitKat’s ‘Breaks for Good’ scheme by following a QR code to a dedicated section of its site.
