With cover wrap activations across both the Daily Star and the Daily Mirror on Friday, the mascot of official supermarket partner of Team GB and ParalympicsGB flies the flag for quality sporting action and quality British food
With the Olympic opening ceremony in Paris due to start later that day, the cover wrap takes advantage of the format by mocking a regular front page with an urgent headline about a missing torch.
However, while President ‘Macaron’ frets the Games might have to start in the dark, our plucky hero Kevin arrives to save the day.
On the inside pages of the wrap, readers can find out more about fantastic deals on quality local meats and produce in store.
