Still searching for the best Father’s Day present? The National Lottery has readers covered in a brilliant tactical and contextual campaign featured across news brands this week
The campaign takes advantage of news brand spreads recommending last-minute Father’s Day gifts with a cheeky suggestion of its own: the ‘best gift ever’, a scratchcard.
With more to come as the big day approaches, the ads have appeared across Metro and the Evening Standard, as well as in a special pullout partnership with national Reach titles. The campaign has also used more general captions next to non-Father’s Day content, such as in the i.
