In a full-page ad featured across news brands on Thursday and Friday, John Lewis & Partners’ tactical campaign honours over a century and a half of incredible women at the department store
The ad also featured contextually in Thursday’s Metro opposite a story from journalist Cathy Newman, who wrote about the experiences of women who have faced adversity and harassment and have succeeded in their industry.
John Lewis’s campaign encourages readers to find out more about the women in its ad by going to a special page on its website.