In his column for INMA, Newsworks communications manager Lewis Boulton takes a look back at a stellar roll call of winners at the 2024 Newsworks Awards
A stunning backdrop, shiny trophies, fantastic company, and some outstanding news brand advertising — it could only be the Newsworks Awards.
Our yearly awards returned in December to the 12th Knot rooftop bar on the banks of London’s River Thames to celebrate another year of top advertising achievement of multi-platform news brands.
Judged by a range of leading agency and advertiser figures including chair of judges Claire Sadler (British Heart Foundation’s chief marketing and fundraising officer), this year’s entries saw news brands’ enduring trust with readers emerge as a leading theme. Additionally, their contextual importance for engaging consumers in quality environments also stood out.
2024’s submissions also leaned more than ever into publishers’ multi-platform narrative strengths, making full use of their range of platforms and commercial opportunities — from print to display, audio, video, social media, and more.
Our winners and highly commended ads always provide plenty of inspiration for next year’s award-winning campaigns, so take a look at who took home a trophy in Lewis’s INMA column.
