In his bimonthly column for INMA, Newsworks communications manager Lewis Boulton puts away the new year crystal ball and gets out a 2024 calendar full of exciting events for both readers and advertisers to look forward to
We hear a lot about predictions this time of year. You’ve heard two of them from me in previous Januarys (2022 and 2023 — both about the importance of digital, so hardly original!). However, with the first month of 2024 already over and more than enough industry columnists and researchers gazing into their crystal balls, I think I’ll leave the predictions to the professionals this year.
Instead, as difficult and concerning topics ranging from misinformation and deep fakery to economic pressures and worldwide conflicts continue to dominate the industry and wider news agendas, I’m using my first submission for 2024 to explore what readers and advertisers will be looking forward to over the next six months.
With the news inherently timely in and of itself, publishers provide valuable context in which to speak to readers about events and priorities that matter to them at that moment in time — whether that’s following the cup final, booking their next getaway, or making sure their money works for them in a new financial year.
Click here to see what readers will be most interested in for the first six months of 2024, along with top campaigns to get the creative juices flowing.
