This month’s shortlist was all about lending a helping hand to those around us in our communities. However, while all eight campaign felt some love in our poll, only one could take top spot. With a fantastically creative ad pledging to help readers through the difficult process of buying a new home, congratulations to Total Media and Hamptons for being voted September’s ‘ad of the month’!
The campaign, created by Atomic and bought and planned by Total Media, not only assured house-hunting readers Hamptons was by their side — it also gave keen crossword solvers an extra brainteaser to crack through. With a mix of simple and cryptic clues, there was plenty to keep their little grey cells ticking over.
Readers also engaged well with the winning ad. In a nationally representative RAM UK survey of 150 people, 55% found Hampton’s crossword campaign to be “original”, with men (59%) and over-55s (63%) particularly over-indexing. When asked to describe the ad in one word, “clever” was the most common.
Hamptons head of marketing and PR Fiona Stewart commented on the winning campaign, saying: “News brands are the perfect channel and format to engage key potential customers, making an emotional connection in an environment where people spend more time. News brands perform well against our target audience but is also trusted, allows for contextual relevance, and provides creative freedom.
“All these imperatives provided the perfect platform to land the new campaign message of “It’s a journey, we’ll get you there” and show that Hamptons agents help clients navigate the ups and downs of property transactions.”
Well done also to the7stars’ Jenny Biggam for being this month’s lucky winner of our £50 Amazon voucher prize draw!
For the full shortlist from September’s ‘ad of the month’ vote, click here.
