Free to enter, the 2025 awards celebrate advertising campaigns that have featured across Guardian channels, highlighting unforgettable examples of scale, influence and integrity
Winners will be judged in the following five categories that best reflect advertising displayed across the Guardian:
- Everyday brands
- Brands connecting with big moments
- Premium brands
- Brands doing the right thing
- Challenger brands
There will also be a grand prix award for the brands that go above and beyond the entry criteria. Brands and agencies cannot enter this category, as the grand prix winner will be selected by the judges from all of the winning campaigns.
The judges for the Guardian Advertising Awards 2025 include: Murray Bisschop, UK marketing director, Tesco; Andy Nairn, co-founder, Lucky Generals; Pippa Glucklich, CEO, Electric Glue; Ben Malbon, vice-president, brand & creative marketing, EMEA, Google; Clarice Metzger, strategy director, Revolt London; Nik Wheatley, co-founder, Notorious Communications; Monica Majumdar, head of strategy, Wavemaker UK; Ruben Schreurs, group CEO, Ebiquity Plc; Zoe Kalar, CEO and founder, WeAre8.
The Guardian Advertising Awards 2025 awards are open for entries until Wednesday 12 March.