The Premier League shines a spotlight on how it invests in the next generation of players and fans in a campaign across multiple news brands
The campaign educates readers on the league’s aim to improve facilitates of more than 1,000 clubs across the English Football League, non-league and women’s football, taking pride in creating a community within the grassroots game and wider football.
Each placement featured a bold half-double-page spread, running across the following news brands: The Times, Sunday Times, The i Paper, The Guardian, Observer, Metro, The Sun, Daily Mail, Daily Telegraph, Daily Mirror and Daily Star.